Michaels Unveils Big Store Revamp Set to Shock Craft Lovers

Should you require balloons or party essentials, Michaels could very well become your go-to single destination for all such items.

For an extended period, Party City dominated the market for balloons and party planning supplies. If you required coordinating paper plates, cutlery, and napkins in a single shade of neon green or desired a massive unicorn-shaped balloon, Party City was your go-to destination. However, this dominance shifted when the retail company began facing challenges.

announcing in December 2024

That meant shutting down all 800 stores. With Party City gone, purchasing balloons became more challenging, leaving customers scrambling to find an adequate substitute for their former one-stop shop.

However, there’s no reason for balloon aficionados to feel discouraged. The search for balloon supplies on the Michaels website has increased by 150% this year.

the retailer reported

To meet the growing demand, Michaels is expanding the range of products available in their in-store balloon shops.

Your nearby Michaels store can now provide more than 300 various types of balloons.

, incorporating new choices with widely-liked licensed characters. Additionally, the store plans to begin providing premade balloon bouquets.

Following the closures of Party City locations, there has been an opening in the party supply sector that Michaels aims to address. Searches for party supplies on Michaels.com have surged by 155% this year.

the brand reported

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In order to assist revelers in celebrating various occasions, the specialty shops plan to boost their stock of party supplies by 200% during August. As they introduce an additional 500 new items into their product range, festivities are sure to reach new heights.

This strategic expansion for the stores has already turned into a popular spot for holiday and seasonal decorations. Offering these items throughout the year could help fill the void left by Party City’s shutdown — though nothing truly replaces their presence in our minds.

Could Michaels take over as the next Party City? Time will reveal all. In the meantime, we’re excited to check out their fresh offerings—perhaps even throwing a couple of parties to mark the occasion.